Who We Are
Who We Are
We help our customers unlock new business potential through technological innovation. We take pride in helping their businesses be future-proof and future-ready.
- About Us
- Partnership
What We Do
What We Do
Our Services are designed on the themes of simplicity of consumption, and value for money, propelling you on your way forward through accelerated delivery.
Success Stories
Case Studies
We partner with our customers to positively impact their growth stories. We help them create innovative and relevant products, services & capabilities, upgrade business models and ensure happier experiences for their customers.
- Case Studies
Insights
Insights
We believe in creating value and building knowledge. To that end, our employees regularly create and share research-driven content that educate, drive change, and empower positive transformation. This section also features news and events in the Reflections story.
- News & Events
- Blogs
People
People
We believe that people are the most important resource in any organization. We are always on the lookout for people who can embrace change to drive transformation for our customers and the communities we operate in.
Careers

User Experience

Our User Experience process is based on design thinking principles that help us easily adapt to all project types and collaboration models

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Home /Home /Services /Services /User Experience User Experience

We specialize in creating human-machine interactions that feel like human-human interactions, across multiple channels and devices. Our User Experience is characterized by simplicity, elegance, minimum number of clicks, intuitiveness, and is focused on meeting logical needs, emotional wants and alignments to the brand story.

Our Capabilities

Our capabilities allow us to be flexible, adapting to almost any project type and collaboration model

UX Research

Wire Framing

Usability Testing

Dynamic and API Driven

Competitive Analysis

Responsive Interface Design

Heuristic Auditing

Localization and Personalization

UX Business Analysis

Application Interface Design

Branding

Personalized UI for User Types

User Persona Creation

Website Interface Design

Prototypes

SEO, Marketing Automation

Information Architecture

Mobile Interface Design

UI Development

Secure and Scalable Deployments

Our Approach

Discovery
This phase features user research, interviews, empathy mapping, task analysis, stakeholder mapping, service blueprints, analytics and heuristics, and competitive analysis
Ideation
Sketching, wireframes, information architecture, journey mapping, user story writing, paper prototypes, and interaction designs
Analysis & Design:
Design sprints, design system, high-fidelity visual designs, prototyping, and A/B testing
Validation
This phase features accessibility, review and validation, and feedback integration
Production
Usability testing, retrospectives, and releases

Value we deliver

We understand our clients and their customers’ design and usability needs and wants. We invest in learning about what drives customers’ emotions as they use the website, app, product, or platform. We do a deep dive of the business vision, target customer demographics and align the UX to meet the business vision. Our strong ability to design workflows to create simple but effective interactions between users and machines across a variety of channels, sets us apart.